Spark of Hope is attending the Ethical Marketing Practices (EMP) conference on 3/30/18 – hope to see our friends there!

Spark of Hope is attending the Ethical Marketing Practices (EMP) conference on 3/30/18 – hope to see our friends there!

Unlike virtually any other industry, marketing, or “ethical” marketing in the behavioral health and addiction industry is fraught with challenges, particularly for new entities entering into this space.  There are a myriad of obstacles, from regulatory to legal, from best practices to programming efficacy, new treatment center operators must learn and adapt to the ever-changing legislative landscape.

This is why Spark of Hope will be attending Behavioral Health Network Resources’ Ethical Marketing Practices (EMP) Conference on May 30, 2018.  “Our objective is to learn as much as we possibly can on how to effectively market our program to ensure its efficacy, compliance and sustainability”, said Raul Fridman, Spark of Hope’s Director of Business Development and Latin Outreach.  “We also want to network with other reputable centers, many of whom are feeling the pain as our industry is experiencing a correction, hopefully one in which new centers, as well as the established ones, can work together in a spirit of collaboration to help those we have been entrusted to serve and to treat.”

The Conference will feature up to seven “executive thought” panelists, all of whom are experienced in the field of addiction marketing and outreach.

Among the topics the event will be covering are:

  • Learn the “big picture” reasons why marketing has failed in our industry
  • Learn about a new detox technology (FDA approved for marketing) coming into our industry that will allow us to offer outpatient detox at an extremely low cost
  • Get educated on search engine optimization and how to get on page one of Google generating 1000’s of calls
  • Learn how to get an entire organization involved with marketing
  • Learn how the billing company can help generate revenue
  • Learn why an organization is not on the 1st page of Google
  • Learn “white hat” strategies to get ranked on Google and start getting the 1000’s of calls generated by the 1st page of Google
  • Learn the common mistakes made by many centers on their websites and with SEO
  • Learn about tools to help you with your marketing strategy
  • Learn proven strategies in gaining new referrals
  • Learn how to utilize Facebook and LinkedIn to build referrals

“In my experience as an entrepreneur, marketing is the lifeblood of any business, and knowledge is power”, said David Lam, Executive Director of Spark of Hope.  “This is particularly true in our space, since the barriers to success are much greater than in other industries.  Therefore, ethical operators must rely upon events such as these to keep us abreast on the latest marketing practices and organizational strategies.”

For more information on Behavioral Health Network Resources’ Ethical Marketing Practices (EMP) Conference, please visit: https://www.behavioralhealthnetworkresources.com/events/emp-ethical-marketing-practices-addiction-conference-2018/

Article by spark

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